A painter measures the perimeter of the house, multiplies by average wall height, and subtracts a portion of window and door openings — then adds trim as its own linear-foot figure.
Most don't subtract openings fully, because the perimeter of every window still has to be cut in by brush; the trim around a window can cost more labor than the glass area saves.
The shortcut worth knowing: paintable surface is 1.6–2.0× the floor footprint on a single story and 1.8–2.2× on a two-story. If a quote implies a surface figure well outside that band, someone measured wrong or is quoting a different scope than you think.
Coverage on the can — typically 350–400 sq ft per gallon — is a smooth-surface lab number. Real spread rates run 250–300 on wood lap, and stucco or rough masonry can drop below 200 on the first coat.
Two coats over stucco can consume nearly three times the gallons the label math suggests, which is why stucco quotes carry a material premium that looks like padding but isn't.